Recently after the Smart Ako Launch, Stratminds Events was commissioned again by Smart Communications Inc., to produce Smart Signature’s The Signature Choice Press Conference.
To take the previous execution a notch higher, and taking advantage of the General Community Quarantine guidelines, we elevated the look of the “set” of our speakers and host using green screen for shoots for a seamless customized 3D background. The background created a cohesive visual that made it seem like the speakers are in one room.
The team underwent rapid testing, as mandated by the client, wore complete PPEs, and had a safety briefing.
In our attempt to recreate the communal feeling during a live event, Stratminds handpicked Korean snacks, a nod to the Smart’s newest endorser Son Ye-Jin, packed them in a reusable bag and delivered these goodies to the guests right to their doorsteps. This translated the prioritized and signature treatment the brand promises.
